TryEvolv improved its website experience and boosted e-commerce conversion by 200%

TryEvolv is a mobile-first e-commerce platform focused on helping users discover and purchase products quickly and confidently. Users often browse multiple categories and products, but friction in navigation, engagement, and add-to-cart actions slows their journey.

ConvertPolo partnered with TryEvolv to streamline early and mid-funnel interactions by reducing effort, increasing visibility of key information and reinforcing purchase confidence on mobile.

On the homepage, the traditional hamburger menu made category discovery difficult, leading to fewer category clicks and exploration. On product pages, users hesitated to purchase due to hidden product benefits and a non-intuitive add-to-cart process. Engagement on product detail pages was low, with static product information failing to capture attention or prompt action. Across these stages, friction increased cognitive load and delayed purchase decisions.

Experiment 1: Introduced visible category tags directly below the top banner to make navigation immediate and intuitive.

Experiment 2: Combined customer reviews with a sticky add-to-cart button to provide trust signals and simplify purchase actions.

Experiment 3: Made product benefits interactive and implemented a sticky add-to-cart button across the product page.

Problem: The control version of the homepage used a traditional design with a hamburger menu for category navigation. While functional, this design didn’t effectively highlight products or encourage further exploration.

Hypothesis: If category tags are placed directly below the top banner, it will be easy for users to identify and access the product categories they were most interested in.

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This new layout made it easy for users to identify and access the product categories they were most interested in.

Problem: The add-to-cart process was not intuitive and hence the drop-off was high. Despite spending considerable time exploring the site and actively scrolling through content, visitors showed minimal engagement with call-to-action buttons.

Hypothesis: Strategic placement of customer reviews combined with a sticky add-to-cart button would increase purchase motivation by providing immediate access to social proof and simplified purchase actions.

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The combination of visible reviews and an ever-present add-to-cart button built instant trust and reduced friction, motivating users to make quicker purchase decisions.

Problem: Engagement on the product display page was low due to features that did not encourage interaction on the page.

Hypothesis: Making the product benefits interactive and the add-to-cart CTA button sticky reduces the cognitive dissonance and increases interactiveness thereby increasing revenue through increased engagement.

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Making the product details interactive kept users engaged and encouraged them to take action faster, which led to more clicks and higher purchases.

Through ConvertPolo’s strategic direction and a data-driven approach to experimentation, TryEvolv achieved a 200% increase in e-commerce conversions. The team successfully addressed key challenges by creating a more intuitive, trust-building user experience. For a premium product with a complex value proposition, simplifying the purchase journey while reinforcing credibility proved critical to driving results.

Read how the same approach drove 22% revenue growth for Cellbell.