Cellbell Achieves 22% growth in Revenue with Funnel-Wide UX Improvements

Cellbell is a leading Indian brand offering ergonomic office chairs, gaming chairs, boss chairs and seating solutions designed for comfort, support and durability. With a wide range of products suited for long-hours work and gaming, Cellbell has positioned itself as a popular choice among Indian consumers seeking quality seating at affordable prices.

To optimize its mobile shopping funnel, Cellbell partnered with ConvertPolo to revamp key user flows, including the Product Detail Pages (PDPs), Product Listing Page (PLP) and homepage category visibility to improve clarity, exploration and conversion intent.

Cellbell’s mobile funnel showed users’ hesitation during ergonomic chair evaluation. Key details such as dimensions, assembly time, USPs and delivery timelines were not immediately visible, while social proof and discounts lacked prominence. Also, the Add to Cart button wasn’t consistently accessible. The PLP lacked a unified optimized layout and low category visibility on the homepage reduced quick discovery, collectively slowing Add to Cart progression.

Experiment 1: Optimized the ergonomic chair PDP by surfacing key specs in the first fold, highlighting reviews and discounts, adding a Best Seller tag, introducing thumbnails and implementing a sticky Add to Cart button to reduce decision friction.

Experiment 2: Improved the PLP by enhancing product card hierarchy, pricing visibility, badge placement and CTA prominence to make browsing and comparison easier.

Experiment 3: Displayed multiple category tiles in the homepage’s first fold to improve visibility and accelerate product discovery.

Problem: Key details like dimensions, weight capacity, assembly time, reviews and delivery timelines were not immediately visible, causing hesitation during product evaluation.

Hypothesis: If we surface critical specifications in the first fold, strengthen social proof and trust signals, users will evaluate faster and purchase with greater confidence.

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When key information was instantly accessible and trust signals were strengthened, users evaluated ergonomic chairs more confidently, leading to higher engagement and revenue growth.

Problem: Product cards lacked strong visual hierarchy and clear emphasis on pricing, badges and CTAs, making comparison and browsing less efficient.

Hypothesis: If we improve product card structure, highlight pricing and badges more clearly and improve CTA visibility, users will browse more effectively and take action with greater intent.

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Improved product card clarity and comparison made browsing more decisive, leading to stronger purchase intent.

Problem: Showing one category tile at a time in the first fold slowed immediate discovery and required additional scrolling.

Hypothesis: If we display multiple category tiles together in the first fold, users will discover products faster and engage with more interest.

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Greater category visibility accelerated product discovery and drove deeper exploration across collections.

Systematic friction reduction across the homepage, PLP and PDP upgraded Cellbell’s entire mobile purchase journey. Clearer product evaluation, improved browsing structure and enhanced category visibility worked together to help users discover faster and move to checkout with stronger intent. Each experiment contributed to a more structured and trust-led experience.