180% Increase in Apply Now's and 443% Increase in Engagement: TimesPro's Remarkable CRO Transformation with ConvertPolo

TimesPro is one of the top professional learning and upskilling platforms of The Times of India Group, offering industry-aligned programs in management, finance, analytics, and more. Designed for working professionals and aspiring leaders, TimesPro’s courses combine academic excellence with practical insights, helping learners enhance their skills, advance their careers, and achieve measurable outcomes in a rapidly evolving job market.

Despite attracting strong, qualified traffic, TimesPro’s course pages struggled to convert interest into action. Users often dropped off early due to gaps in visual engagement, content flow, and clarity. Key program details weren’t immediately visible, CTAs lacked timely placement, and credibility cues were missing where they mattered most. These gaps in clarity and trust diluted user motivation and hindered conversions.

Experiment 1: Introduced high-quality visuals, highlighted program USPs in the first fold, and positioned CTAs at natural decision points to boost engagement.

Experiment 2: Presented key program details upfront, streamlined content, and added trust signals like accreditations and alumni testimonials to boost scroll depth and form submissions.

Experiment 3: Established a clear visual hierarchy, highlighted key program benefits, and positioned CTAs to improve navigation, reduce drop-offs, and boost lead generation.

Problem: Users struggled to find key program information. Lack of visuals, hidden program highlights, dense content, and misaligned CTAs created friction, reducing conversions.

Hypothesis: Revamping the page with strong visuals, first-fold program highlights, scannable content, and well-placed CTAs would make it more engaging and increase conversions.

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Improved clarity and flow, helping users find key details easily and take action faster.

Problem: Users weren’t engaging deeply due to cluttered content, unclear hierarchy, and key program benefits being unclear, leading to low scroll depth and form submissions.

Hypothesis: Improving visual clarity, presenting program highlights upfront, and placing CTAs strategically would make the page easier to navigate and boost conversions.

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The revamp created a cleaner, more focused experience, helping users quickly grasp program info, value and complete their applications.

Through landing page redesign, content restructuring, and trust-building optimizations across key course pages, TimesPro achieved:

• Increased user engagement and scroll depth across all course pages
• Highlighted program value clearly, helping users take action faster
• Strengthened credibility with trust signals, reducing drop-offs