MyRivaaz Increased Add-to-Cart  Rate by 100.79% Through Better Navigation and Collection Discovery

MyRivaaz is an online Indian and Pakistani jewelry store based in Maryland, USA, offering bridal, festive, and occasion-based jewelry across categories such as necklaces, earrings, bangles, rings, maang tikkas, and wedding sets.

MyRivaaz partnered with ConvertPolo to improve the mobile shopping experience by reducing discovery friction and making key collections easier to access. The focus was on helping shoppers explore products more intuitively while building confidence throughout the browsing journey.

The mobile experience created friction across key browsing and discovery touchpoints.

Navigation lacked context:
The hamburger menu functioned as a text-heavy directory and offered limited access to key utilities.

Promotions lacked visibility:
Important campaigns and featured collections were not immediately visible.

Product discovery lacked inspiration:
Generic category icons provided little visual context, making collection exploration less engaging.

Experiment 1: The hamburger menu was redesigned with visual category navigation and quick access to support and account actions.

Experiment 2: The hero banner was moved above the fold and static category icons were replaced with an interactive collection discovery section.

Experiment 3: The navigation experience was enhanced with richer visual cues and improved access to key utility actions.

Problem: The existing navigation relied heavily on text and offered limited visual guidance. Key support and account actions were not easily accessible, creating friction during product discovery.

Hypothesis: If the hamburger menu is redesigned with visual category cues and prominent utility actions, shoppers will navigate more confidently and progress further toward purchase.

Device Image

Problem: Key promotions were buried below the fold, while generic category icons offered little inspiration for discovering collections.

Hypothesis: If the hero banner is moved above the fold and static category icons are replaced with an interactive “Shop the Look” section, more shoppers will engage with featured collections and explore the site further.

Device Image

Problem: The existing navigation relied on a text-heavy mega menu that provided little visual guidance, making collection discovery slower and less engaging.

Hypothesis: If the mega menu is redesigned with visual category navigation and image-based collection previews, shoppers will discover relevant collections more intuitively.

Device Image

By improving collection discovery and simplifying navigation, MyRivaaz transformed key browsing touchpoints into stronger purchase pathways. A more visual navigation experience made collections easier to explore, while improved homepage merchandising helped shoppers engage with featured products sooner and browse with greater confidence.