How Roshambo Boosted Revenue Per Visitor by 36.13% with Targeted UX Experiments

Roshambo is an e-commerce brand specializing in stylish, durable eyewear for babies, kids, and adults. With a strong focus on functionality, safety and design, the brand caters primarily to parents looking for reliable yet fashionable eyewear solutions for their children.

As a mobile-first audience drove the majority of traffic, improving product discovery and simplifying decision-making became critical for achieving higher conversions and revenue. Roshambo partnered with ConvertPolo to reduce friction in the browsing journey and improve how users discover relevant products quickly.

Roshambo’s shopping experience faced friction at product discovery and decision-making stages:

Navigational friction: Users had to scroll through large banners and unstructured layouts to reach relevant categories.

Inefficient product discovery: The absence of a clear, tiered navigation system made it harder for users to quickly narrow down options based on age or product type.

High-friction discovery tools: The existing quiz experience focused more on data capture than user assistance, which led to drop-offs.

Experiment 1: Navigation was restructured with tiered category tiles, enabling quicker access to product types and age-based subcategories.

Experiment 2: The quiz was revamped into a prominent, image-led shopping concierge, simplifying discovery and guiding users to relevant products.

Problem: The navigation relied on large banners and excessive scrolling, making it difficult for users to reach relevant subcategories quickly.

Hypothesis: If users first choose between eyeglasses and sunglasses, followed by quick access to age-based subcategories, they will reach relevant products faster.

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By reducing the number of steps required to reach relevant categories, users were able to navigate with greater clarity and speed. This directly improved discovery efficiency and increased purchase intent.

Problem: The quiz prioritized data capture over user guidance, lacked visibility and was not engaging, leading to drop-offs and weak product discovery.

Hypothesis: If the quiz is redesigned as a prominent, image-led shopping concierge with a simplified flow and delayed email capture, users will engage more and convert better through guided discovery.

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By repositioning the quiz as a low-friction guide instead of a data capture tool, user engagement and confidence improved, reducing decision fatigue and driving stronger early conversions.

By reducing friction across key discovery touchpoints, Roshambo transformed navigation and product exploration into high-impact conversion drivers. Streamlined category access enabled faster product discovery, while the revamped quiz guided users toward relevant choices with greater confidence.

Together, these improvements reduced decision effort, increased engagement, and drove stronger conversion performance across the funnel.