Better Product Discovery helped DeoDap achieve 68.39% Growth in Revenue

DeoDap is one of India’s largest ecommerce platform offering over 17,000 products across categories including Home & Living, Kitchen, Tech & Gadgets, Beauty, Fashion, Toys, Office Supplies, and more, with a strong focus on affordable everyday products.

DeoDap partnered with ConvertPolo to improve product discovery by making it easier for shoppers to navigate its extensive catalog. The focus was on reducing browsing friction, helping users find relevant products faster, and building trust early in the shopping journey.

The browsing experience created friction across key product discovery touchpoints.

Navigating a large catalog was overwhelming:
With thousands of products available, users had to browse long lists or rely on the filter drawer to find relevant items.

Filtering required extra effort:
Sorting and filtering options disappeared while scrolling, making it inconvenient for users to refine product listings.

Trust was not established early:
The homepage lacked visible trust signals, giving first-time visitors fewer reasons to feel confident about exploring the store.

Experiment 1: Added horizontally scrollable category filter chips below the Filters/Sort bar on collection pages, allowing users to quickly jump into relevant product categories without opening the filter drawer.

Experiment 2: Introduced a sticky Sort & Filter bar on mobile collection pages so users could refine product listings at any point while browsing.

Experiment 3: Added trust seals on the homepage to communicate credibility and reassure shoppers from the very beginning of their journey.

Problem: With over 11,000 products, users struggled to quickly discover relevant items and had to rely on the filter drawer to narrow their search.

Hypothesis: If we add horizontally scrollable category filter chips below the Filters/Sort bar, users can find relevant products faster, reducing browsing friction and increasing conversions.

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Helping shoppers self-segment into relevant categories made product discovery faster and encouraged more purchases.

Problem: The Sort & Filter controls disappeared as users scrolled, making it harder to refine product listings during browsing.

Hypothesis: If the Sort & Filter bar remains sticky while users browse, they can refine products anytime, leading to better product discovery and higher conversions.

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Keeping refinement tools accessible throughout the browsing journey encouraged more engagement and purchases.

Problem: The homepage lacked visible trust signals, making it harder for first-time visitors to feel confident shopping on the website.

Hypothesis: If we display trust and payment seals on the homepage, users will feel more confident, leading to higher purchase intent and increased revenue.

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Building trust at the very beginning of the customer journey encouraged more shoppers to continue and complete their purchases.

By improving product discovery and reducing friction across the browsing journey, DeoDap turned product exploration into a stronger driver of conversions. Category shortcuts made it easier for shoppers to find relevant products, sticky filtering encouraged deeper browsing, and early trust signals increased confidence from the very first interaction. Together, these optimizations helped more users discover products, engage with listings, and progress toward purchase.