Beyond By Vera Increased Conversions by 52.83% Through Cart & PDP Optimizations

Beyond By Vera is a premium fashion and lifestyle brand offering contemporary apparel designed for modern women. With a strong focus on quality, style, and a seamless online shopping experience, the brand attracts customers looking for elevated everyday fashion.

As more customers started shopping on mobile, making the buying journey smoother became a priority. So, Beyond By Vera partnered with ConvertPolo to optimize key buying moments, from product pages to cart interactions, to increase conversions and revenue.

Beyond By Vera’s purchase journey had several friction points that impacted conversions and revenue:

Interrupted purchase flow:
Customers had to leave the current page to review or modify their cart, which disrupted their browsing experience.

Missed cart recovery opportunities:
Shoppers who abandoned their cart weren’t given a compelling prompt to check their carts and continue their purchase.

Reduced CTA visibility:
As shoppers scrolled through product images, descriptions, reviews, and sizing information, the Add to Cart button disappeared from view.

Experiment 1: Introduced a Sticky Add to Cart bar that kept the primary purchase CTA visible throughout the product page.

Experiment 2: Implemented a Cart Drawer that enabled shoppers to view, edit, and review their cart without leaving the current page.

Experiment 3: Launched a dedicated Cart Recovery pop-up to re-engage shoppers who were about to leave, encouraging them to complete their order.

Problem: The Add to Cart button disappeared as users scrolled through product images, descriptions, reviews, and sizing information, making it less convenient to purchase.

Hypothesis: If the Add to Cart button remains visible while users browse the product page, they will be more likely to add the product to their cart without interrupting their shopping journey.

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Keeping the primary purchase CTA constantly visible reduced friction during product exploration, making it easier for shoppers to act when they were ready to buy.

Problem: Users had to leave their current page to review or edit their cart, interrupting the shopping journey and adding unnecessary friction before checkout.

Hypothesis: If users can view, edit, and review their cart through a slide-out drawer without leaving the current page, they will progress to checkout more frequently.

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By allowing shoppers to manage their cart without disrupting their browsing experience, the buying journey became faster and encouraged users to continue to checkout.

Problem: Shoppers who were about to abandon their cart weren’t given a compelling prompt to continue their purchase, resulting in missed recovery opportunities.

Hypothesis: If shoppers receive a well-timed, optimized cart recovery pop-up before leaving the site, they will be more likely to complete their purchase.

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The renewed cart recovery experience enabled faster optimization and a more effective recovery flow, leading to stronger purchase intent and more conversions.

By optimizing key moments in the purchase journey, Beyond By Vera created a faster and more seamless shopping experience. All the three improvements made it easier for customers to buy with confidence, resulting in higher engagement, stronger checkout progression, and significant revenue growth.