AnotherSole achieved 185% rise in revenue by improving product discovery and shopping journey

AnotherSole is a global footwear and lifestyle brand known for its minimalist aesthetic, responsibly crafted materials, and comfortable designs. With a strong international community and a commitment to conscious production, the brand attracts loyal shoppers who appreciate both quality and sustainable fashion.

Through focused experimentation AnotherSole was able to refine its user journey and significantly boost performance. These enhancements led to a 185% increase in revenue, a 22% rise in Add-to-Cart actions, and a notable uplift in overall conversion confidence across the funnel.

AnotherSole was attracting strong traffic but users weren’t moving smoothly through the shopping journey. The search experience felt unguided, the product page lacked clarity and the cart flow involved unnecessary steps. All of these created friction that slowed product discovery and led to lower conversions.

Experiment 1: Introduced popular searches and curated collections to guide exploration, making product discovery more intuitive and increasing engagement.

Experiment 2: Brought key product details upfront, improved visual hierarchy and added sizing guidance and trust signals to simplify decision-making and boost purchase intent.

Experiment 3:  Combined product selection and discount application into a single streamlined step, reducing friction and minimizing drop-offs during checkout.

Problem: Product Search felt empty and unguided. Without popular searches or curated collections, users were unsure what to explore. It led to limited product engagement.

Hypothesis: Highlighting popular searches and relevant collections would guide users toward better product discovery, leading to higher engagement and conversions.

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Guided search prompts reduced uncertainty and encouraged users to explore more confidently.

Problem: Key product details like sizing, value props, trust elements, and imagery hierarchy were unclear or buried, making purchase decisions harder.

Hypothesis: Improving hierarchy, adding a clear “What’s My Size?” guide, strengthening trust signals, and prioritizing imagery would boost user confidence and purchase intent.

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Reduced friction in decision-making, which helped users move faster from browsing to buying, improving overall Add-to-Cart rates.

Problem: Users had to add products first and then apply discount codes on a separate screen, causing friction and unnecessary drop-offs.

Hypothesis: Merging both actions into a single, clean step would shorten the journey, reduce friction and improve conversions.

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Reduced friction in the purchase journey lead to fewer drop-offs and higher conversion rates.

AnotherSole’s transformation highlights how thoughtful UX refinement can shift the entire shopping experience. By nudging discovery, clarifying product details, and streamlining checkout, we turned uncertain interactions into smooth, confident buying journeys.